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Marketing Manager resume example

Marketing manager resumes must connect campaigns to revenue. Show the budgets you managed, the pipeline or sales you generated and the teams you led — not just the channels you touched.

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Key skills for a marketing manager resume

  • Marketing strategy and planning
  • Campaign management
  • Brand and positioning
  • Budget management
  • Marketing analytics
  • Team leadership

Olivia Bennett

Marketing Manager

  • olivia.bennett@example.com
  • +1 555 0100
  • Toronto, Canada
  • linkedin.com/in/oliviabennett

Summary

Marketing manager with 7 years of experience in B2B and consumer brands. Owned a $3M annual budget, grew marketing-sourced pipeline by 65% and launched 4 products in North America. Lead a team of 5 and work closely with sales and product leaders.

Experience

Marketing ManagerApr 2021 – Present
Shopify
  • Managed a $3M annual budget across paid, events and content
  • Grew marketing-sourced pipeline by 65% in 18 months
  • Launched 4 products with integrated campaigns that reached 2M merchants
  • Led a team of 5 marketers and 2 agencies
Senior Marketing SpecialistJan 2018 – Mar 2021
Hootsuite
  • Increased webinar sign-ups by 120% through a new content series
  • Reduced cost per lead by 30% by rebuilding paid search campaigns
  • Coordinated a rebrand across 9 markets on time and under budget

Education

BBA Marketing2013 – 2017
Ivey Business School

How to write a marketing manager resume

  1. Tie campaigns to business outcomes: pipeline, revenue, CAC, ROI or market share.
  2. State the budget you owned — it signals the level of trust you have earned.
  3. Show cross-functional work with sales and product; marketing rarely wins alone.

ATS keywords for marketing manager jobs

Applicant tracking systems rank resumes by how well they match the job post. Use the keywords that appear in the posting you are applying for — these are the most common:

  • marketing strategy
  • campaign management
  • brand management
  • demand generation
  • go-to-market
  • ROI
  • marketing analytics
  • budget management
  • content strategy
  • lead generation

Not sure your resume passes? Run it through the free ATS resume checker, or start from one of the free templates.

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