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Digital Marketing Specialist resume example

Digital marketing is one of the most measurable jobs there is, so your resume should be full of numbers: traffic, conversion, cost per acquisition and return on ad spend. Name the platforms you run every day.

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Key skills for a digital marketing specialist resume

  • SEO and content marketing
  • Paid search and social (Google Ads, Meta)
  • Email and marketing automation
  • Google Analytics 4
  • Conversion rate optimization
  • Copywriting

Summary

Digital marketing specialist with 4 years of experience in SEO, paid media and email for e-commerce brands. Grew organic traffic by 210%, manage $60K a month in ad spend at 4.2x ROAS and built email flows that generate 22% of online revenue.

Experience

Digital Marketing SpecialistMar 2022 – Present
Namshi
  • Grew organic traffic by 210% in 12 months through technical SEO and content
  • Managed $60K a month in Google and Meta ads at an average 4.2x ROAS
  • Built 12 automated email flows generating 22% of online revenue
  • Increased checkout conversion by 15% through A/B tests
Marketing ExecutiveJun 2020 – Feb 2022
Careem
  • Launched social campaigns that gained 85K followers across 3 platforms
  • Reduced cost per install by 28% by optimizing app campaigns

How to write a digital marketing specialist resume

  1. Lead with channel results: organic traffic, ROAS, CPA, email open and click rates.
  2. List certifications (Google Ads, GA4, HubSpot) — they are free and recruiters search for them.
  3. Show budget size and the number of campaigns you run at once.

ATS keywords for digital marketing specialist jobs

Applicant tracking systems rank resumes by how well they match the job post. Use the keywords that appear in the posting you are applying for — these are the most common:

  • digital marketing
  • SEO
  • SEM
  • Google Ads
  • social media marketing
  • email marketing
  • Google Analytics
  • content marketing
  • conversion rate optimization
  • ROAS

Not sure your resume passes? Run it through the free ATS resume checker, or start from one of the free templates.

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